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A Marketing Automation Platform Built Around WhatsApp Conversations

Capture leads, manage conversations, and automate follow-ups across WhatsApp, SMS, and email — from one system designed for speed and clarity.

What the Product Is

This product helps teams manage inbound leads and conversations without relying on heavy CRMs or disconnected tools. It combines lead capture, WhatsApp engagement, and automation workflows into a single, easy-to-use platform. 

lead Capture and Lead Management

Capture leads from forms, landing pages, APIs, and integrations. Every lead is stored with source, activity history, and current stage. Automatically assign leads, add notes, tag contacts, and track progress using a simple pipeline view.Capture leads, manage conversations, and automate follow-ups across WhatsApp, SMS, and email — from one system designed for speed and clarity.

WhatsApp Shared Inbox 

Manage all WhatsApp conversations in one shared inbox. Collaborate as a team, assign chats, track responses, and maintain full conversation history — without switching tools or losing context.

Instant Auto-Replies & Qualification 

Automatically respond to new leads the moment they come in. Ask qualifying questions, route leads to the right team, or trigger next steps based on responses — without manual intervention.

Workflow Automation & Journeys 

Build automation workflows using simple rules and visual journeys. Trigger actions based on lead activity, message replies, time delays, or stage changes. No coding required.

Multi-Channel Fallback (WhatsApp, SMS, Email) 

Ensure every lead is reached. If a WhatsApp message fails or goes unanswered, automatically follow up via SMS or email based on predefined rules — so no enquiry goes cold.

Sales Enablement (CRM-Lite) 

Give sales teams a clear, focused workspace. View complete lead timelines, add notes and tasks, set reminders, and track ownership — without CRM complexity or clutter.

Analytics and Reporting 

Monitor response times, lead engagement, conversions, and agent performance. Understand which workflows and channels drive results, and optimise based on real data.

Security, Compliance & Access Control 

Built with role-based access, opt-in tracking, audit logs (Pro), and WhatsApp policy compliance. Designed to meet GDPR and regional data protection requirements.

How Teams Use This Product 

Used by SMBs, agencies, and sales-led teams to respond faster, stay organised, and automate repetitive follow-ups across high-intent conversations — including education, healthcare, and D2C use cases. 

Marketo

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